In 2012, after university, I joined a national electronics store to raise money for my first PC. It ended up being second-hand and not that good… but it did the job. Once I got it, I started teaching myself WordPress because I fell in love with the idea of creating.

From that point on, I built a LOT of websites, games, online stores, presentations, classified ads, fun videos, and projects across many different topics.

Everything was going well, but there was no exposure. So I started learning the ways of marketing and experimented on my own time and budget with all types of content and ads.

Fate had other plans — I moved to the Netherlands with only pocket money and a friend’s couch to crash on. After two years working as a chef (yes, I had to learn how to cook), I finally joined Google. For about four years, I did my best to learn the ropes: understanding how people from different countries work, how a company should operate, and exploring every new technology I could find.

When the pandemic hit, I moved back to Romania and used everything I learned at Google to help scale Ihopereal. Even after my work there was done, I remained in contact with the owner, Horatiu — an outstanding entrepreneur I learned a lot from.

Fast forward to 2021, when a new technology was making waves: crypto. I joined the space and invested in different projects. Since I was already investing, I decided to get closer to the action and join a project myself — that’s when Mohammed’s Ridotto came into play.

I spent almost five years with Ridotto and learned a lot of techniques, but most importantly I tackled the biggest marketing challenge yet: building, growing, and promoting a crypto casino. It was a hell of a fight, but I managed to see it through. I’m still in contact with the CEO, of course.

My last project was Costin’s Magazialucostica, where I dove deep into e-commerce at its finest. This is another ongoing project, with a major focus on creating portals for foreign brands entering Romania, as you can see on the homepage of this website.

Over the years, I’ve had successes, some GREAT successes, and some failures — but luckily no major failures. Now I’m putting all that knowledge to good use and doing things the best way possible. My biggest edge is honesty and trustworthiness — probably one of the reasons I’ve stayed in touch with all my former CEOs and colleagues.